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Speech in noise


Many people buy hearing aids because they are struggling with their hearing - with things such as the tv or when they go out with friends or family.


One of the most common complaints for an audiologist is:


"I can hear the tv, I can hear on a one-to-one basis, but I still can’t hear when I go out with family or friends for a drink or a meal"

There is one simple answer to this, but it’s much more complex the deeper your dive into the answer.

Simply put, the area of the brain that helps us to separate or deal with speech in background noise has been deprived of sound (signal) for many many years, to suddenly start using hearing aids isn’t an instant fix, although now that we are getting a signal to the brain, it doesn’t know what to do with it - Its very much like a muscle, don’t use it you lose it. This is why it’s so important to re train the brain and learn how to separate speech from noise again.

But also, the more advanced the hearing aids are, the better the chance of hearing speech in noise also.

Having said this, the process is slow, and sometimes very frustrating too, but with wearing hearing aids all day - every day (a minimum of 12 hours a day) we can start the long process of training the brain again. This can take anywhere up to 6 weeks to notice an improvement, sometimes a little longer in some cases.

This can also be a much easier and quicker process if you start your hearing aid journey sooner rather than later, the older we get, the harder the process is.

But don’t just take our word for it, Achin Bhowmik, Ph.D. is a leading head engineer in the research and development at Starkey hearing aids and he recently had this to say.


Although short and sweet, it certainly gets the point across.

In conclusion, If you are sociably active, going out with friends and family to busy pubs, restaurants etc. firstly, get the best hearing aids your budget can stretch to


, secondly give yourself the chance to adjust to them properly - wear them all day, every day, even if you’re in the house alone reading a book in silence, they must be worn so that we can the start to train the brain again, to be able to separate the speech from the noise when we come to rely on our hearing aids. And thirdly, don’t give up! it’s a long and frustrating process that is worth it in the long run.

So, if you think you’re ready to start your journey with us. you can either give us a call on Rotherham (01709) 437250 or on our website go over to the book online section and choose a date and time that best suits you.

Alternatively, you are welcome to pop into store and request a hearing consultation, we are open 6 days a week (Monday - Friday 9am to 5pm and Saturdays 10am to 4pm)

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