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Wickersley Audiology Privacy & Cookies Policy

1. Introduction


1.1 Wickersley Audiology Ltd are committed to safeguarding the privacy of their website and its
visitors.


1.2 This policy applies where we are acting as a data controller with respect to the personal data of our
website visitors and service users; in other words, where we determine the purposes and means of the
processing of that personal data.


1.3 By using this website and agreeing to this policy, you consent to our use of cookies in accordance
with the terms of this policy.


1.4 In this policy, “we”, “us” and “our” refer to Wickersley Audiology Ltd. For more information about

Wickersley Audiology Ltd and how to contact us, see Section 14.

2. How we use your personal data


2.1 In this Section 2 we have set out:
(a) the general categories of personal data that we may process;
(b) Any personal data that we did not obtain directly from you, the source and specific categories of that
data;
(c) the purposes for which we may process personal data; and
(d) the legal bases of the processing.


2.2 We may process data about your use of our website and services (“usage data”). The usage data may
include your IP address, geographical location, browser type and version, operating system, referral
source, length of visit, page views and website navigation paths, as well as information about the timing,
frequency and pattern of your service use. The source of the usage data is our analytics tracking system, 

Google Analytics. This usage data may be processed for the purposes of analysing the use of the website
and services. The legal basis for this processing is consent.


2.3 We may process information contained in any enquiry you submit to us regarding goods and/or
services (“enquiry data”). The enquiry data may be processed for the purposes of offering, marketing and
selling relevant goods and/or services to you. The legal basis for this processing is consent.


2.4 We may process information contained in or relating to any communication that you send to us
(“correspondence data”). The correspondence data may include the communication content and metadata
associated with the communication. Our website will generate the metadata associated with
communications made using the website contact forms. The correspondence data may be processed for
the purposes of communicating with you and record-keeping. The legal basis for this processing is our
legitimate interests, namely the proper administration of our website and business and communications
with users.


2.5 Please do not supply any other person’s personal data to us unless we prompt you to do so.

3. Providing your personal data to others


3.1 We may disclose names, postal address, email address and phone number (personal data) to any
member of our group of companies (this means our subsidiaries, our ultimate holding company and all its
subsidiaries) in so far as reasonably necessary for the purposes, and on the legal bases, set out in this
policy.


3.2 We may disclose your personal data to our insurers and/or professional advisers in so far as
reasonably necessary for the purposes of obtaining or maintaining insurance coverage, managing risks,
obtaining professional advice, or the establishment, exercise or defence of legal claims, whether in court
proceedings or in an administrative or out-of-court procedure.


3.3 In addition to the specific disclosures of personal data set out in this Section 3, we may disclose
your personal data where such disclosure is necessary for compliance with a legal obligation to which we
are subject, or in order to protect your vital interests or the vital interests of another natural person. We
may also disclose your personal data where such disclosure is necessary for the establishment, exercise or
defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure.

4. Retaining and deleting personal data


4.1 This Section 4 sets out our data retention policies and procedure, which are designed to help ensure
that we comply with our legal obligations in relation to the retention and deletion of personal data.


4.2 Personal data that we process for any purpose or purposes shall not be kept for longer than is
necessary for that purpose or those purposes.


4.3 We will retain your personal data as follows:
(a) Usage data will be retained for a maximum of 3 years since your personal data was last logged on
the website;
(b) Enquiry Data will be retained for a minimum period of 12 months following the submission on the
enquiry and for a maximum period of two years following submission on the enquiry;
(c) Correspondence Data will be retained for a minimum period of 12 months following the date of
submission, and for a maximum period of three years following last correspondence.


4.4 In some cases it is not possible for us to specify in advance the periods for which your personal data
will be retained. In such cases, we will determine the period of retention based on the following criteria:
(a) the period of retention of name(s), postal address, email address(es) and phone number(s) will be
determined based on whether it falls under usage, enquiry or correspondence.


4.5 Notwithstanding the other provisions of this Section 4, we may retain your personal data where such
retention is necessary for compliance with a legal obligation to which we are subject, or in order to
protect your vital interests or the vital interests of another natural person.

5. Security of personal data


We are committed to ensuring that your information is secure. In order to prevent unauthorised access,
alteration or disclosure, we have put in place suitable physical, electronic and managerial procedures to
safeguard and secure the information we collect online.

6. Amendments


6.1 We may update this policy from time to time by publishing a new version on our website.
6.2 You should check this page occasionally to ensure you are happy with any changes to this policy.
6.3 We may notify you of changes to this policy by email.

7. Your rights


7.1 In this Section 7, we have summarised the rights that you have under GDPR data protection law.
Some of the rights are complex, and not all of the details have been included in our summaries.
Accordingly, you should read the relevant laws and guidance from the regulatory authorities for a full
explanation of these rights.
7.2 Your principal rights under data protection law are:
(a) the right to access;
(b) the right to rectification;
(c) the right to erasure;
(d) the right to restrict processing;
(e) the right to object to processing;
(f) the right to data portability;
(g) the right to complain to a supervisory authority; and
(h) the right to withdraw consent.
7.3 You have the right to confirmation as to whether or not we process your personal data and, where
we do, access to the personal data, together with certain additional information. That additional
information includes details of the purposes of the processing, the categories of personal data concerned
and the recipients of the personal data. Providing the rights and freedoms of others are not affected, we
will supply to you a copy of your personal data. The first copy will be provided free of charge, but
additional copies may be subject to a reasonable fee.


7.4 You have the right to have any inaccurate personal data about you rectified and, taking into account
the purposes of the processing, to have any incomplete personal data about you completed.

7.5 In some circumstances you have the right to the erasure of your personal data without undue delay.
Those circumstances include: the personal data are no longer necessary in relation to the purposes for
which they were collected or otherwise processed; you withdraw consent to consent-based processing;
you object to the processing under certain rules of applicable data protection law; the processing is for
direct marketing purposes; and the personal data have been unlawfully processed. However, there are
exclusions of the right to erasure. The general exclusions include where processing is necessary: for
exercising the right of freedom of expression and information; for compliance with a legal obligation; or
for the establishment, exercise or defense of legal claims.


7.6 In some circumstances you have the right to restrict the processing of your personal data. Those
circumstances are: you contest the accuracy of the personal data; processing is unlawful, but you oppose
erasure; we no longer need the personal data for the purposes of our processing, but you require personal
data for the establishment, exercise or defence of legal claims; and you have objected to processing,
pending the verification of that objection. Where processing has been restricted on this basis, we may
continue to store your personal data. However, we will only otherwise process it: with your consent; for
the establishment, exercise or defence of legal claims; for the protection of the rights of another natural or
legal person; or for reasons of important public interest.


7.7 You have the right to object to our processing of your personal data on grounds relating to your
particular situation, but only to the extent that the legal basis for the processing is that the processing is
necessary for: the performance of a task carried out in the public interest or in the exercise of any official
authority vested in us; or the purposes of the legitimate interests pursued by us or by a third party. If you
make such an objection, we will cease to process the personal information unless we can demonstrate
compelling legitimate grounds for the processing which override your interests, rights and freedoms, or
the processing is for the establishment, exercise or defence of legal claims.


7.8 You have the right to object to our processing of your personal data for direct marketing purposes
(including profiling for direct marketing purposes). If you make such an objection, we will cease to
process your personal data for this purpose.


7.9 You have the right to object to our processing of your personal data for scientific or historical
research purposes or statistical purposes on grounds relating to your particular situation, unless the
processing is necessary for the performance of a task carried out for reasons of public interest.

7.10 To the extent that the legal basis for our processing of your personal data is:
(a) consent; or
(b) that the processing is necessary for the performance of a contract to which you are party or in order
to take steps at your request prior to entering into a contract,
and such processing is carried out by automated means, you have the right to receive your personal data
from us in a structured, commonly used and machine-readable format. However, this right does not apply
where it would adversely affect the rights and freedoms of others.


7.11 If you consider that our processing of your personal information infringes data protection laws, you
have a legal right to lodge a complaint with a supervisory authority responsible for data protection. You
may do so in the EU member state of your habitual residence, your place of work or the place of the
alleged infringement.


7.12 To the extent that the legal basis for our processing of your personal information is consent, you
have the right to withdraw that consent at any time. Withdrawal will not affect the lawfulness of
processing before the withdrawal.


7.13 You may exercise any of your rights in relation to your personal data by written notice to us, in
addition to the other methods specified in this Section 7.

8. Third party websites


8.1 Our website includes hyperlinks to, and details of, third party websites.
8.2 We have no control over, and are not responsible for, the privacy policies and practices of third
parties.

9. Updating information


9.1 Please let us know if the personal information that we hold about you needs to be corrected or
updated.

10. About cookies


10.1 A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web
server to a web browser and is stored by the browser. The identifier is then sent back to the server each
time the browser requests a page from the server.


10.2 Cookies may be either “persistent” cookies or “session” cookies: a persistent cookie will be stored
by a web browser and will remain valid until its set expiry date, unless deleted by the user before the
expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web
browser is closed.


10.3 Cookies do not typically contain any information that personally identifies a user, but personal
information that we store about you may be linked to the information stored in and obtained from cookies.

11. Cookies that we use


11.1 We use cookies for the following purposes:
(a) to help us to analyse the use and performance of our website and services (cookies used for this
purpose are: Google Analytics and
(b) to store your preferences in relation to the use of cookies more generally.
11. Cookies used by our service providers
11.1 Our service providers use cookies and those cookies may be stored on your computer when you visit
our website.


11.2 We use Google Analytics to analyse the use of our website. Google Analytics gathers information
about website use by means of cookies. The information gathered relating to our website is used to create
reports about the use of our website. Google’s privacy policy is available at:
https://www.google.com/policies/privacy/. Google Analytics uses the following cookies:_utma This
randomly generated number is used to determine unique visitors to our site. It expires after 2 years.
_utmb. This randomly generated number works with _utmc to calculate the average length of time users
spend on our site. It expires after 30 minutes. _utmc This randomly generated number works with _utmb
to calculate when you close your browser.It expires when you close your browser._utmz This is a
randomly generated number and information about how the site was reached (e.g. direct or via a link,
organic search or paid search). It expires after 6 months.

12. Managing cookies


12.1 Most browsers allow you to refuse to accept cookies and to delete cookies. The methods for doing
so vary from browser to browser, and from version to version. You can however obtain up-to-date
information about blocking and deleting cookies via these links:


(a) https://support.google.com/chrome/answer/95647?hl=en (Chrome);
(b) https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences (Firefox);
(c) http://www.opera.com/help/tutorials/security/cookies/ (Opera);
(d) https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies
(Internet Explorer);
(e) https://support.apple.com/kb/PH21411 (Safari); and
(f) https://privacy.microsoft.com/en-us/windows-10-microsoft-edge-and-privacy (Edge).
12.2 Blocking all cookies will have a negative impact upon the usability of many websites.
12.3 If you block cookies, you will not be able to use all the features on our website.

13. Our details
13.1 This website is owned and operated by Wickersley Audiology Ltd.
13.2. Our principal place of business is: Unit 4, Hastings Court, 246-256 Bawtry Road, Wickersley,
Rotherham, S66 1JY
13.3 You can contact us:
(a) by post, to the postal address given above;
(b) using our website contact form;
(c) by telephone, on the contact number published on our website from time to time; or
(d) by email, using the email address published on our website.

VAT Registration Number 409 0286 09
Company Reg Number 13574849

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